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Because the Lumix FX78 has a “Beauty Re-Touch” mode that can tweak a person’s skin tone, whiten their teeth, adjust their makeup, and pretty much photoshop a better looking image of themselves in an instant. Don’t like how you look? The camera doesn’t either! It’ll save you the trouble of taking another picture (girl, nothing can help that hair) by airbrushing you into a beauty queen. All the celebrities get airbrushed, why not you, right? Also included in the camera is a “Cosmetic Mode’ which removes dark circles, smooths wrinkles and can even shrink face size and enlarge eyes.

"According to data we've acquired, around 50 percent of our digital camera clients are not satisfied with the way their faces look in a photograph,"Akiko Enoki, a Panasonic project manager in charge of developing the camera, told Reuters. The other half, presumably, are already stunningly beautiful, and the FX77 aims to level the photographic playing field.

A testament to human vanity? Absolutely, but the Art Retouch function also lets photogs tinker with the saturation of color and brightness of images right on the camera, features that many might find useful beyond doctoring their own visages.

There’s certainly something very uncandid about snapping that candid shot only to manipulate the faces into something that they’re not. Then again, if you’re really particular about putting your best foot forward in each and every Facebook photo your friends never see, you now have an option. Until we all have beautifully sculpted, personalized robotic doubles to pose in all of our photos for us, this will have to do.
Aside from those features, it’s your run of the mill point and shoot: 12 megapixels, 5x optical zoom, ISO 1600. Just don’t be surprised when every girl has this camera (it’s already selling out in Japan).